Seilfahrt / Riding the cage together

Glück auf!

“Glück auf!” For centuries, German miners have greeted each other with these words, wishing for two things: that a new seam opens up ahead of them, and that they come back up safe and sound after their shift. We wish you both, and we dig alongside you until we hit something worth bringing up. Steiger Marketing is a small German-Bulgarian agency based in Bulgaria. Small, but no beginners: years of experience across very different fields, from large corporations to television, and partners we can rely on. Being small means we decide fast and fit around you. In English, German and Bulgarian, for clients in Bulgaria and abroad.

Linienzeichnung: Strebengerüst mit Seilscheiben und rotem Backstein-Maschinenhaus
Linienzeichnung: Steiger mit gelb leuchtender Grubenlampe unter einem Stollenbogen
Der Steiger / The Overman

It’s dark in front of the pick.

That’s what the miners in the Ruhr say: you only find out what’s coming once you start digging. That’s why the Steiger, the overman of a German pit, goes ahead with a light. He knows the mine, knows which roadway leads on and which one is a dead end, and plans the shift. But even he gets nowhere on his own: underground, everything is teamwork. We work the same way: we light the way and walk it together with you, because nobody knows your business better than you do.

Die Kumpel / Pit mates

Two people. Two very different paths.

Bernie grew up in the Ruhr, Germany’s old coal country, where your Kumpel is the mate on your shift you can always rely on. Vessy comes from the Simitli area, where mining has left its mark on villages like Brezhani. With us, you work directly with the two people doing the work: no departments, no account managers passing messages along. And you come down with us: we work everything out together with you and your team. Because the line is that short, we answer quickly and change course when something changes on your side.

Smiling woman with glasses sits in a beige armchair holding a notebook, surrounded by green plants.

Blagovesta “Vessy” Wegner

Strategy

The strategist. More than 15 years of international marketing in large companies, from life sciences to B2B software. In her main job she works in marketing for an IT company; at Steiger she is in charge of strategy. Named one of Career Show's “Top 100 Talents in Bulgaria 2026” in the Marketing category. Find her on LinkedIn.

Bearded man holds a pizza and peel beside a white camper van.

Bernhard “Bernie” Wegner

Content & creators

The hands-on one. Bulgarians know him from social media and Bulgarian television. Tens of thousands follow him across his channels, and his audience includes a large Bulgarian diaspora around the world. So a brand that works with Bernie reaches Bulgarians at home and abroad. He comes from systemic organisational development: in Germany he built a staff academy for a large hospital and managed the business office of a hospital group. That is why he always looks at the organisation behind the channel, too. Where to watch him? The icons below take you there. For collaborations, write to social@steiger.bg.

Unser Revier / Our district

Marketing strategy, content production and creator partnerships.

We don't do marketing for marketing's sake. First we look at the whole picture: goals, people, processes, market. Then we decide what will actually help. Sometimes that's a campaign, sometimes it's a change in how your organisation works. AI takes care of the routine, so we have more time to think.

Linienzeichnung: Grubenriss mit blauer Route und Kompass

Strategy &
organisation

Positioning, go-to-market, campaign planning. And the organisation behind them: processes, teams, direction.

Linienzeichnung: Filmkamera mit cremefarbenem Gehäuse auf Stativ

Content, video
& podcasts

LinkedIn, newsletters, reels, podcasts and YouTube, from the first idea to the published piece. In English, German or Bulgarian.

Linienzeichnung: Smartphone auf Stativ mit rotem Play-Symbol

Bulgaria:
market & diaspora

Entering the Bulgarian market or trying to reach Bulgarians abroad? We know the country, the language and the people. Plus brand collaborations with Bernie on Instagram, Facebook and TikTok.

Schichtbeginn / Start of shift

How we get started.

1

Discovery call

30 minutes, free. We listen and find out whether we're a good fit.

2

Assessment workshop

Free. Together we run an assessment to understand your company, your brand and your organisation. The strategy builds on it.

3

Proposal

A concrete plan with a clear scope, built on what we learned in the workshop and agreed with you. If something changes on your side, the plan changes too.

Linienzeichnung: Studiomikrofon, Smartphone auf Stativ und T-Shirt mit weiß-grün-rotem Band am Kleiderständer
Auf Schicht / On shift

What we're working on right now.

  • Podcasts & YouTube
    From the first idea to the published episode, for clients across the EU.
  • Bernie's channels
    Tens of thousands of followers in Bulgaria and the diaspora, appearances on Nova TV, BNT and BNR: Instagram · Facebook · TikTok
  • NEMETZ
    Our own clothing label (“nemetz” is Bulgarian for “German”): limited drops in quality fabrics, made entirely in Krupnik. From design, cutting and sewing to packing, we do it all ourselves.
Glück auf!

What are you digging for?

Drop us a few lines. We reply personally within 2 working days, in English, German or Bulgarian.